Who we are

We followed a dream, an idea that came up almost by chance. The idea of a creation that expresses everything our family has created over the years.

We are Agnese and Pasquale Varrà, Alberto’s sons. Despite being young businessmen we have hundred years of experience in agricolture which helps us to offer only high quality organic products. The company was born thanks to the secular dedication of our family. As farmers’ sons we have learned an enormous passion about the land and to work. After some experiences in Italy and abroad, we decided not to give up and, despite many difficulties, we have worked hard for not losing the family cultural inheritance.


So we followed a dream in creating a brand that was able to offer outstanding products and thanks to them we wanted to let people know the fruits, the tastes and the smells of Medma‘s ancient land, located in Calabria. Our idea could be compared not to a profit mindset company, but to a values mindset company. We create values and we spread them out: quality, genuine tastes of our land, organic farming, healthy principles and traditions, innovation and impulse toward the future, passion and that peculiar connection between old and new generation.